Corporate Social Responsibility Thailand

May 20, 2013

Mobile battery for life

7 August 2012

Mobile battery for life More Picture

At the end of 2011, the number of Thai mobile users hit 75.35 million. The number is huge compared to the 65 million population. But bigger than that is the environmental impact from this lifestyle deriving from the thrashing of a number of mobile phone batteries, estimated to last 2 years on average.

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Aside from Nokia, Total Access Communication (Dtac) is active in campaigning for appropriate thrashing of these hazardous waste. Located at its 22 branches nationwide are boxes where any can put in used batteries and mobile phones. These electronic waste will then go to a proper disposal programme, to reduce toxics to the environment. The network is now expanded to cover Lenovo's exclusive store and 20 service centres.
 
 
Perapong Klinla-or, vice-president for corporate social responsibility of Dtac, said that such campaign is drawn on growing concern of the environmental impact. Having launched the campaign 5 years ago, Dtac is ready to partner with any companies sharing the same value.
 
 
To mobilise supports for proper disposal, Dtac promises to donate a sum of money, which will be used to buy a cow or buffalo for farmers. Every 5,000 pieces of waste is equivalent to a cow and 10,000 pieces to a buffalo.
 
 
"Dtac is pleased with the partnership with Lenovo. It’s a good sign that two technology firms share their thoughts on the green concept. We believe that with more waste boxes, consumers would find it more convenient to dump these wastes," Perapong said.
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