Philips Electronics (Thailand)’s "+’ Project by Philips" has entered its second stage in Thailand. Searching the best ideas to improve the health and well-being of Thais converted into real-life Philips-led projects, Philips takes the lead in addressing concrete challenges in health and well-being faced by people in Thailand by working together with the public and relevant to stakeholders to achieve maximum effect.
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Over the course of the past fifteen weeks, a total of 438 quality ideas were submitted across the three themes, where 95 ideas were put forward for Access to Healthcare; 195 ideas pitched for Livable Cities; and 148 ideas proposed for Healthy Living. As part of the initiative to strengthen innovation, ideas were crowd sourced throughout the entire country, online as well as offline, and weekly winners were selected by the Philips team.
A total of 21 individual winners have been selected across the three themes and from these a jury of experts comprising of Philips executives and external experts will select the three best ideas in a process involving public voting and a final decision. Public voting will contribute to 20 per cent of the final decision and winning ideas can be viewed and your vote submitted at www.philip.co.th/plus.
The winning ideas, to be announced at the end of June, will win a budget of up to US$50,000 each.
"I am very pleased to see that Thais care so deeply about health and well-being. The large number of submissions is a testament to that and we’re extremely happy to be an enabler in improving the health and well-being of people in Thailand through the implementation of innovative ideas from the Thai public." He added that the winning ideas would answer current challenges in society across Thailand, where health and well-being has been impeded by events such as flooding that affected the Central Plains and seasonal air pollution in the Northern regions," said Viroj Vithayaveroj, chairman and managing director of Philips Electronics, Thailand.
Thailand was the second country to launch The ‘+’ Project as the country is representative of developing Asia, where heavy urbanisation, changing disease and nutritional patterns have been factors affecting health and well-being. The ‘+’ Project was first launched in Indonesia in November 2011 and Philips is now in the process of implementing the overall winning ideas which included: an intent to reduce the carbon footprint of lights that power public parks and bus stops by fitting them with battery packs that derive energy from the sun; plans for preparing healthier school meals in a sanitized environment; and the installation of information and education centers on the subject of breast cancer to promote awareness of the disease.
The ‘+’ Project was launched in Thailand in February to improve the health and well-being of people and communities. As part of the initiative to strengthen innovation, ideas were crowd sourced throughout the entire country, where weekly winners were selected by the Philips team.
With more than 1,000 ideas from both Thailand and Indonesia, Philips plans to introduce the initiative in Singapore, before rolling out to several other Asia Pacific countries throughout 2012.