Corporate Social Responsibility Thailand

May 19, 2013

Honda’s generous gesture

20 May 2012

Honda’s generous gesture More Picture

On the day that the Ayutthaya plant was reopened following floods, Honda executives launched a programme to help Thai people.

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Announced by Takanobu Ito, president and CEO of Honda Motor and Hiroshi Kobayashi, president and CEO of Asian Honda Motor Co and president of Honda Automobile (Thailand), the “Honda Khiang Khang Thai Fund” was set up to help Thai people in times of any future natural disaster. 
Together, they announced that the company will make a contribution to the fund for every Honda product sold: Bt1,000 for every Honda automobile, Bt100 for every Honda motorcycle, and Bt10 for every Honda power product. 
Honda expects the fund to grow to Bt300 million during its first year, eventually accumulating to a maximum of Bt1 billion. 
The Honda plant in Rojana Industrial Park was submerged in water in October 2011. It was reopened at the end of March, presided over by Prime Minister Yingluck Shinawatra.
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